The history of packaging is fascinating because everyday objects often conceal anecdotes and inventions that are truly fascinating even to non-experts.
Among these is the invention of the modern Pure-Pak®, sustainable beverage packaging, attributed to John Van Wormer, which we will explore in greater depth in this article.
This discovery arose from an awareness of the limitations and fragility of the glass containers used until then.
John Van Wormer and the invention of the modern Pure- Pak®
John Van Wormer was an American toy manufacturer in Ohio who was granted a patent by the U.S. Patent Office for a paper bottle.
The entrepreneur’s research and investments focused not only on product development but also on other aspects related to this market, including a machine designed to form, fill, and seal Pure-Pak® cartons. Initially greeted with some hostility, this invention was later appreciated by The American Paper Company, which purchased the brand.
Packaging History: The Turning Point
John Van Wormer’s breakthrough was a significant breakthrough in the industry: in 1957, Pure-Pak® arrived in Europe thanks to Norwegian engineer Christian August Johansen and investor Johan H. Andresen. The two founded Elopak (European License Of Pure-Pak®). The first European production took place at the Asker Meieri dairy in Norway in 1958. Since then, Elopak has continued to innovate, introducing features such as polyethylene liner, screw caps, and aseptic solutions. This helped make Pure-Pak® one of the most widely used milk and juice packaging in the world.
Pure-Pak®: Features
Pure-Pak® is an object that has succeeded in establishing itself thanks to simple yet decisive characteristics: safety, lightness, attention to hygiene, and sustainability. These same characteristics have allowed it to confirm its efficiency over time.
Today, Pure-Pak is available in over 100 countries worldwide. A format that represents a benchmark for containing milk, fruit juices, plant-based drinks, and liquid foods.
