Overpackaging is a phenomenon that refers to the excessive use of packaging materials for products, often not necessary for their protection.
This problem not only contributes to the massive production of waste, but also has a significant impact on the environment, economy and society.
Every year, Europeans produce almost 190 kg of packaging waste per capita, an alarming figure that requires immediate action.
Overpackaging includes the use of multiple layers of plastic, cardboard and other materials that unnecessarily increase the volume and weight of products, leading to additional costs and a larger ecological footprint.
What is the EU doing to limit this problem? Let’s find it out together.
Counteracting overpackaging is possible
The European Parliament recently approved new measures on packaging with the aim of making it more sustainable and reducing waste in the EU.
The regulation, approved with an overwhelming majority, aims to standardize the laws of the internal market and promote the circular economy.
Among the main rules introduced are packaging reduction targets (5% by 2030, 10% by 2035 and 15% by 2040) and specific limitations to reduce plastic packaging waste.
From January 1, 2030, certain types of single-use plastic packaging will be banned, including those for fresh fruit and vegetables, food and drink in restaurants, single-serving portions and ultra-light plastic bags.
Another important measure concerns the maximum proportion of empty space in packaging, which will be limited to 50% for multiple packaging and for e-commerce.
Reuse and recycling: promoting the circular economy
The new EU rules don’t just reduce packaging waste, they also promote reuse and refill options for consumers.
By 2030, for example, takeaway food and drink distributors will have to offer consumers the option of using reusable containers and ensure that at least 10% of their products are sold in reusable packaging.
Additionally, all packaging will need to be recyclable based on strict criteria, with minimum recycled content targets for plastic packaging and recycling weight targets for packaging waste.
Another key measure is the obligation to separately collect 90% of single-use metal and plastic beverage containers of up to three liters by 2029, through deposit and return schemes or other solutions.
These initiatives will not only reduce waste, but will also encourage behavioral change in consumers and businesses, promoting a more circular and sustainable economy.
source: European Parliament
