Green pack: why choose paper and cardboard?
Green pack, or ecological packaging, refers to the use of sustainable materials and processes in the packaging industry. Its goal is therefore to reduce the environmental impact of the materials used in the packaging industry, both during production and during disposal.
In recent years, the packaging market has been increasingly adopting sustainable approaches, in response to growing concerns for the environment and the demands of consumers who, especially in Italy, show a strong preference for green packaging.
Companies are therefore developing new eco-friendly packaging solutions and reviewing their practices to reduce their environmental impact.
Recyclable, biodegradable and renewable, cellulose is consequently focusing the attention of all those companies trying to find a sustainable and eco-friendly material that can limit the impact of activities on the environment as much as possible.
Green packaging: the key features
Green packaging involves the use of biodegradable, recyclable or renewable source materials. Among these, the use of paper and cardboard, especially when recycled, is absolutely supported and supported, as well as for glass and all those materials that derive from vegetable sources.
Plus, Eco-friendly packaging aims to reduce material waste during production and use. This goal can be achieved through intelligent packaging design, size reduction, shape optimization and the use of lightweight packaging.
The ability of a packaging to degrade in a natural way and return to being part of the soil through composting is another important aspect of the green pack: compostable packaging makes it possible to reduce the accumulation of non-biodegradable waste, reducing its impact on the environment to zero. ‘environment.
Green pack packaging materials are designed to be easily integrated into existing recycling processes, thus contributing to the reduction of the use of virgin raw materials.
Paper and cardboard: green packaging’s best friends
Paper and cardboard are commonly considered perfectly fitting for green packaging’s development.
Paper is in fact biodegradable and decomposes naturally over time. This means that if discarded properly, paper packaging will not linger in the environment for as long as plastics.
Recycling paper then allows you to reduce the use of virgin raw materials, save energy and reduce greenhouse gas emissions.
Furthermore, paper is suitable for the production of a very wide range of packaging (such as boxes, bags and wrappings) and can be printed, modeled and type-approved to different shapes and sizes.
Not to mention communication: cardboard packaging favors the aesthetic customization of the packaging because it can be easily printed with texts, graphics and product information.
This allows companies to effectively communicate the values of sustainability and to convey messages of environmental responsibility to consumers, evoking a sense of authenticity and eco-sustainability, very important for the majority of buyers.