Biodegradable packaging: the GoneShells innovation

By biodegradable packaging we mean any type of packaging capable of degrading and decomposing naturally.

This property is not exclusively attributable to organic packaging but rather to the chemical nature of the material that composes them, from the source from which it comes.

In order for a material to biodegrade, its structure must in fact be able to decompose into very small pieces, which can be digested by microorganisms.

GoneShells: the disappearing bottle

GoneShells is an innovative biodegradable packaging idea conceived by Tomorrow Machine, a Swedish design studio based in Stockholm and Paris.

The revolutionary idea behind the project is to create packaging that can last as long as the food it protects. GoneShells is in fact a totally biodegradable bottle made from potato starch, which can literally be peeled and eaten, just like a fruit.

The European giant Eckes-Granini, specialized in the production of fruit juices, was the first to take an interest in GoneShells, deciding to finance a prototype and reserve the finished product for its own line of juices.

The bottle is also coated with an external and internal waterproof biological layer, capable of optimally preserving the product inside. Once the fruit juice is finished, GoneShells can be peeled and ingested or dissolved in water.

By realizing and commercializing this idea, biodegradable packaging would be able to take an immeasurable step into the future of packaging without much effort.

In fact, the effective realization of GoneShells does not require colossal technological inventions: the already existing equipment is absolutely capable of allowing its production.

Moreover, being totally biodegradable, the disappearing bottle would completely eliminate the use of landfills or recycling plants, excluding even those costs from production.

With GoneShells innovative packaging, packaging becomes definitively the final product, abolishing once and for all the distinction between container and content.

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