Ecopackaging: the packaging direction of the future

By ecopackaging we mean a type of packaging made, entirely or in part, through the use of recycled material or of vegetable origin.

The objective of what is defined as the packaging of the future is to drastically reduce the environmental impact associated with packaging, limiting the production of waste and its consequent disposal.

Examples of ecopackaging are starting to be numerous, in response to the worsening climate crisis and the need to further speed up a change that has been required for years.

A necessary turning point for a greener world

Ecopackaging is no longer a possibility but a necessity.

In fact, consumers and companies demonstrate the same attention towards sustainable packaging, underlining an increasingly important awareness of recycling, reuse and respect for the environment.

On the other hand, there is no shortage of examples of ecopackaging: even the global giants are converting their packaging into 100% sustainable packages, adapting them to the type of product they have to protect.

Just Eat, for example, has launched three new types of green packaging, totally sustainable and plastic free.

In addition to cellulose pulp, it has in fact created grass paper, a container made 50% from weeds and the remaining part from FSC certified paper. Furthermore, the brand has proposed innovative boxes made with sugar cane waste.

Moreschini: sustainable for over 60 years

Moreschini has been responding to part of the ecopackaging criteria for over 60 years.

Cardboard is in fact a 100% recyclable and biodegradable material, as well as having reduced costs both in terms of production and disposal.

In Italy, more than 80% of the cardboard fiber used for packaging derives from recycled material, produced through processes that guarantee the same technical characteristics as the one made from scratch.

However, the advantage of this type of packaging is not limited only to the environment: cardboard is in fact a valid choice for packaging. Its flexible nature makes it a sustainable material and adaptable to any type of product.

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