Recycled cardboard: the innovation of P&G and Paboco

The issue of recycled cardboard is a topic much discussed by many, in particular by multinationals that produce consumer goods.

The reuse of materials is in fact one of the main objectives of the big brands that for years have been committed to reducing waste and respecting the environment as much as possible.

Among these Procter & Gamble, known all over the world – as well as for its products – for the splendid TV commercials it produces on the occasion of important anniversaries, has made great strides. 

The first bottle for detergents in recyclable paper

P&G has announced that it intends to launch on the European market – on a completely experimental basis – the first bottle for softeners in recyclable paper.

The packaging in question could totally eliminate the use of plastic, changing the habits associated with this type of packaging and opening the doors to the use of recycled cardboard.

The bottle was designed by P&G in collaboration with Paboco and will be adopted for the Lenor line of softeners.

The main objective is obviously to significantly reduce the consumption of plastic within 8 years, as foreseen by the 2030 Agenda for sustainable development.

What about Paboco? 

Paboco is a reality born in 2019 and brought to success by the union of the ideas of the packaging materials developer BillerudKorsnäs and the bottle production expert Alpla.

The project consists in the transformation of polluting plastic bottles into paper containers and is aimed at both companies and individuals.

Launched by the Danish innovation company EcoXpac in 2010, the Paboco project sees the light for the first time 5 years later, with the launch of “The green fiber bottle”, a work focused on the production of fiber-based paper bottles recycled.

The evident progress made by the project soon attracts the attention of the two giants Billerud Korsnäs and Alpla, both determined to lead the innovation of eco-sustainable packaging.