Innovative food packaging is increasingly informative and sustainable
The main objective of innovative food packaging is to stimulate the sensory approach that pushes the buyer to look at certain packages rather than others.
In fact, packaging plays an increasingly strategic role for the food industry: it protects, informs and communicates, stimulating curiosity in the consumer. Food packages are increasingly similar to “infoproducts”, including a lot of information such as caloric intake, production chain, code of ethics and processing.
The real challenge of the market, however, continues to be the adaptation to sustainability criteria. Food packaging must not only intrigue the consumer, but also demonstrate the constant commitment of producers in designing packaging solutions that respect the environment.
Let’s now see two curious experiments of innovative food packaging.
Eco-sustainable packaging: Peel Saver and potato peels
Photo: ©Peel Saver – packagingoftheworld.com
Peel Saver is a circular economy project that comes from Italy and demonstrates how innovation, in many cases, is fundamentally a necessary return to simplicity.
Simone Caronni, Paolo Stefano Gentile and Pietro Gaeli are the three young designers who have created an ecological packaging for fries based on recycled potatoes. The idea of the inventors was born to reuse the enormous waste of skins generated by the companies that produce French fries. With Peel Saver potatoes can thus be served in a container made with the same peel that originally kept them.
An innovative food packaging that gives waste a second life
Can the beer sector become a testing ground for sustainable packaging? Young German designers Niko Stoll and Tillmann Schrempf tried it, whose thesis project was developed into a splendid example of innovative food packaging.
Their creation, “TREBODUR”, focuses on the processing of a material composed of the residue of cereals deriving from the filtration process for the production of beer. What the two designers discovered is that, thanks to the strong presence of proteins in these residues, the addition of binders is not absolutely necessary. The final packaging will thus be completely compostable and biodegradable.
This new material would replace the plastic in the component of the package that serves to hook the cans together, but it can also find other applications.
Innovative food packaging is therefore confirmed, in most cases, also extremely sustainable. In fact, there is no progress without respect for the environment, as the world of packaging is constantly trying to demonstrate.