What types of packs will be the protagonists of this uncertain 2021?
It goes without saying that a successful design can make a product successful on the market: potential customers see and touch the pack well before they can interact with the content. But today packaging is no longer just a sales tool: the Covid-19 pandemic, among other things, is also having an impact on packaging design.
Let’s see what are the main trends that will characterize the year that has just begun.
More protective packaging
2020 saw a significant increase in e-commerce. Takeaway meals are more popular than ever and home deliveries are encouraged.
Packaging, as well as a commercial and functional function, is also acquiring a “health” role: packaging that can protect goods from viral exposure are more and more appreciated. For these reasons, in 2021 many companies will launch, through e-commerce, packaging sturdy enough to withstand long shipments and with features that protect the product as much as possible.
Several scientific studies, including that of the National Institutes of Health, an agency of the United States Department of Health, claim that the SARS-CoV-2 virus can survive up to two to three days on plastic, but only up to 24 hours on paper.
Porous surfaces (such as cardboard) therefore seem less hospitable to the virus than non-porous surfaces. Promoting the use of porous packaging can thus minimize the ability of the Coronavirus to spread.
Anxiety and depression have increased significantly in the past few months. This is why companies are moving towards reassuring messages to consumers. “Energetic” or “aggressive” texts will be reshaped to communicate calm and restraint, trying to spread a new sense of security and tranquility to the client.
For some time now, the public has been sensitive to eco-sustainable packs and is willing to pay more for ecological packaging. Attention to the environment will not stop, advancing hand in hand with the idea of limiting the use of plastics as much as possible.
Less time people spend in stores with other shoppers, more are the chances of avoiding exposure to Covid-19. The emerging need is therefore to conclude one’s purchases in a short time. To facilitate “quick shopping”, packs with large and easy-to-read letters will help. These typographic choices will then be combined with colors and graphic elements that help make the texts even more readable.
At a time when the world is disconnected and impersonal, package design can help companies to strengthen their identity. If e-commerce has become a resource for connecting brands and people, customized packaging solutions cannot ignore the boxes with which orders placed online are shipped.
Cartotecnica Moreschini also offers one of these solutions thank to GoBox, the recyclable, customizable and reusable box ideal for e-commerce.
In 2020, the pandemic made some types of products less available. In some cases, due to the emergency, the places of purchase normally atended have been replaced by others. Consumers, more than at other times, have thus experimented with new brands.
To take advantage of this opportunity, the designs of the new packs will be studied to capture attention and make the product immediately recognizable without any mystery or ambiguity.